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WholeSelf Wellness
Our client came to us looking for a business development plan and branding. He was currently renting space in a gym and wanted to move to his own space, and explore additional possibilities.
Branding, logo design, messaging, business development, business cards, and other collateral design.
Brief:
The client was looking for bright colors, clean design, images that related to whole-self or holistic health not general gym/workout and diet images. He also was looking to differentiate himself from the crossfit mentality and showcase a healthy life brand.
Target Audience
Women, age 30-65
Brand Development
After working through the discovery and branding process, we decided on WholeSelf Wellness. This was an amalgamation of his current name and our thoughts and research.
Logo creation:
Logo creation:
After exploring variations relating their brand, we narrowed it down to the logo below. It is bright, modern, speaks to his target messaging.

Business Cards & Matching Flyers







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