Northwest Mothers Milk Bank
NWMMB is the leading organization for the pasteurization and distribution of donated human milk to babies in need in the Northwest. NWMMB relies on the contributions of sponsors and moms who donate out of the goodness of their hearts.
Branding, logo design, messaging, business development, website redesign, outreach and education materials.
BRIEF:
Branding / Collateral:
When we first began working with NWMMB, their immediate need was for flyers advertising for milk donors. After we met their initial, public relations, messaging and collateral needs, we began working with them on a business development strategy. Our next branding piece was to design a new logo for the bank.
Logo Update:
After careful consideration we strategized with NWMMB to create a text only logo, with a simple square or rectangle surround and no icon. We theorized that this logo would have longevity and a flexibility to experiment with colors as we developed their brand.


Old Logo:

Collateral:
Advertisements for NW Kids Magazine:



Capital Campaign Collateral
When the outpouring of support from our community left the milk bank with too little space, I was asked to design a capital campaign brochure.
Target audience: large corporate donors, and hospitals.
Our clients requested that we conceive of a unique way to showcase donations, rather than the standard thermometer. I utilized this coloring sheet, to provide progressivly colored in sheets, with a fillable amount in the center. The client is able to switch them out on a regular basis to illustrate their growing fund.

Capital Campaign Web Elements for their fundraising site, website and social media:




Website Redesign
The milk bank requested that we design a modern website. I began to sketch ideas for the wireframing based on the client's goals:
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clean, modern aesthetic
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increase awareness about the benefits of breastmilk, breastmilk donation and pasteurization
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inspire the community to donate time, milk, and funds
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add to the number of hospitals served
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increase the number of milk drops available
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launch their new branding
